Similar product analysis with reference to the target audience

In order to understand how to target my target audience it is necessary to evaluate other products that target the same/ similar target audience.

My target audience are 16-25 year olds that are enjoy rock music. Conventionally Rock music audiences become engaged with simple contrasting colours that try to break the conventions of popular culture trajectory followers evident in “R&B” and “Hip-Hop” music videos.

In order to understand the target audience I have decided to analyse products similar to the Digi-pack, Digi-packs that break the convention and rock Digi-packs.

This Digi-pack conforms to the ideology of rock music symbolism. It targets a Rock audience through the use of connotations associated with Black ; death, pain, loneliness and suffering- all associated feelings of rock music followers. The use of a cross as the construction of the Digi-pack reinforces the religious satire emphasised by the rock music genre.
Personally I like how the shape of the digi-pack breaks the conventions of contemporary mainstream digi-packs and is certainly a concept to consider when designing a digi-pack that will engage my target audience.
This Digi-pack engages the audience as it breaks the conventions due to the mass of information presented to the audience. The Digi-pack is intriguing to an audience as the pack unfolds, creating a compelling visual image , attracting the audience. The unfolding of the Digi-pack creates an enigma if on a shelf, where a person would want to buy the album to see more. The use of simple colours ; black, grey and white reinforces how the visual simplicity of an image can still remain engaging to an audience, something I could possibly consider for my Digi-pack.

This Digi-pack illustrates the importance for a flowing theme throughout all the content of the pack. The same theme runs throughout all of the designs, making the target audience, once they see the product, relate it. The use of the “Earthy colours” creates a natural image for the audience, almost suggesting the naturalness to the sound of the CD. The extravagance of rings of circles adds an engaging element to the Digi-pack. The use of bright colours with this circular pattern creates a distortion. Certainly a unique Digi-pack