Questionnaire analysis
I asked asked a sample of 20 people , half selected and half random to evaluate my digi-pack in order to get audience feedback. I decided to ask 10 selected as I wanted at least a few from then sample to have watched my music video in which the digi-pack goes into connection with in-order to enable an evaluation that contextualised the digi-pack in relation to the music video. I have made sure that the analysis was of the initial design of my digi-pack as I want to take into consideration the changes the audience have advised as in consequence this should improve my final design.
The first question on the questionnaire was; In relation to your first glance of the digi-pack did it engage you and capture your attention?
Seventeen of the 20 people I asked said that they like it which is a huge percentage, the other 3 said “yes it was”. This is important to have an engaging elements to the digi-pack as for the cd to make any impact on the market is needs to look different and stand out. Also the people I asked were in the target audience age range, it was important for me to constantly remember the target audience and to make sure it captures there attention as it is targeted for them.
The second question was ; Do you like the colour used? 3 of the sample said it “suited very well” , 11 said it was “appropriate” and the other 6 said “not very” . This is a little alarming but good that I now know that the target audience aren’t completely fond of the colour scheme. With this knowledge I can now change the colour scheme to therefore make it more appealing to my target audience. A Danielle Martin commented “ I like how it is very different from what is already in shops however, the colours are too bright which looses some of the effect of the digi-pack”. James Hann also commented “ I didn’t like the use of too many colours, it deters away from the simplicity of the design.
The third question ;For those who watched the music video, does it work well? ( obviously please note that those who answered had watched the music video.
Fifteen out of the twenty said “yes it works well” whilst the rest said it to be “appropriate” I was curious as to why so many people believed the music video and the digi-pack worked well together. I deliberately made the digi pack as a symbolism to shape the meanings presented in the video. I noticed a lot of the target audience noticed this as well , Jade Mayhew said “ There is a clear connection between the meanings in the video and the ones presented on the CD , it even adds more to the symbol of the character” Her comment illustrates how I am trying to express the symbolism of the woman described in other parts of my planning, I am pleased that the audience understands the reason for the design of my digi-pack as I was concerned that I may have to change the idea.
The fourth question: Do all four parts of the digi-pack work in connection with one another?
Twelve said that “it’s not great” five said “ it needs changing” and the other three said “it’s appropriate. This is certainly an area for development as a clear high percentage of the target audience didn’t feel that the all the digi-pack worked together. Samantha Ross commented “ The digi-pack needs consistence and the same look on each of the parts of the digi-pack, this element needs improving” . After researching other digi-packs it is clear that the best ones inherently all carried the same theme on all of the parts of the digi-pack , I possibly may need to change this to make it all look similar , or , make it obvious that I’m breaking a convention by not following the trajectories of contemporary digi-packs.
The final question is possibly the most important out of the five questions as it addresses the fundamental objectives of the project ; “ The audience are young adults 18-25 , do you believe the cover is appropriate for this target audience?”
Sixteen of the audience said “Yes very” whilst the rest of them said “suitable”. This is a very good result where the majority thought the cover is appropriate for the target audience. I am very pleased with this result as it is therefore evident that I have engaged the target audience. Joel Watkins- Grove commented “ it is simple which attracts a good range of people.
After getting feedback on my initial digi-pack,I have enough feedback to change my digi-pack to make it more engaging. I need to change some of the design on the back and the colour scheme however, even with these changes, it is evident from the target audiences feedback that the digi-pack is engaging to its target audience.
I asked asked a sample of 20 people , half selected and half random to evaluate my digi-pack in order to get audience feedback. I decided to ask 10 selected as I wanted at least a few from then sample to have watched my music video in which the digi-pack goes into connection with in-order to enable an evaluation that contextualised the digi-pack in relation to the music video. I have made sure that the analysis was of the initial design of my digi-pack as I want to take into consideration the changes the audience have advised as in consequence this should improve my final design.
The first question on the questionnaire was; In relation to your first glance of the digi-pack did it engage you and capture your attention?
Seventeen of the 20 people I asked said that they like it which is a huge percentage, the other 3 said “yes it was”. This is important to have an engaging elements to the digi-pack as for the cd to make any impact on the market is needs to look different and stand out. Also the people I asked were in the target audience age range, it was important for me to constantly remember the target audience and to make sure it captures there attention as it is targeted for them.
The second question was ; Do you like the colour used? 3 of the sample said it “suited very well” , 11 said it was “appropriate” and the other 6 said “not very” . This is a little alarming but good that I now know that the target audience aren’t completely fond of the colour scheme. With this knowledge I can now change the colour scheme to therefore make it more appealing to my target audience. A Danielle Martin commented “ I like how it is very different from what is already in shops however, the colours are too bright which looses some of the effect of the digi-pack”. James Hann also commented “ I didn’t like the use of too many colours, it deters away from the simplicity of the design.
The third question ;For those who watched the music video, does it work well? ( obviously please note that those who answered had watched the music video.
Fifteen out of the twenty said “yes it works well” whilst the rest said it to be “appropriate” I was curious as to why so many people believed the music video and the digi-pack worked well together. I deliberately made the digi pack as a symbolism to shape the meanings presented in the video. I noticed a lot of the target audience noticed this as well , Jade Mayhew said “ There is a clear connection between the meanings in the video and the ones presented on the CD , it even adds more to the symbol of the character” Her comment illustrates how I am trying to express the symbolism of the woman described in other parts of my planning, I am pleased that the audience understands the reason for the design of my digi-pack as I was concerned that I may have to change the idea.
The fourth question: Do all four parts of the digi-pack work in connection with one another?
Twelve said that “it’s not great” five said “ it needs changing” and the other three said “it’s appropriate. This is certainly an area for development as a clear high percentage of the target audience didn’t feel that the all the digi-pack worked together. Samantha Ross commented “ The digi-pack needs consistence and the same look on each of the parts of the digi-pack, this element needs improving” . After researching other digi-packs it is clear that the best ones inherently all carried the same theme on all of the parts of the digi-pack , I possibly may need to change this to make it all look similar , or , make it obvious that I’m breaking a convention by not following the trajectories of contemporary digi-packs.
The final question is possibly the most important out of the five questions as it addresses the fundamental objectives of the project ; “ The audience are young adults 18-25 , do you believe the cover is appropriate for this target audience?”
Sixteen of the audience said “Yes very” whilst the rest of them said “suitable”. This is a very good result where the majority thought the cover is appropriate for the target audience. I am very pleased with this result as it is therefore evident that I have engaged the target audience. Joel Watkins- Grove commented “ it is simple which attracts a good range of people.
After getting feedback on my initial digi-pack,I have enough feedback to change my digi-pack to make it more engaging. I need to change some of the design on the back and the colour scheme however, even with these changes, it is evident from the target audiences feedback that the digi-pack is engaging to its target audience.
Questionnaire for Initial “Quicksand” digi-pack
In relation to your first glance of the digi-pack did it engage you and capture your attention?
( please tick appropriate)
Yes it was very engaging
Yes it was
Not very
Needs improvement
Do you like the colour used?
Yes they it suited it very well
Appropriate
Not very
Needs more consideration
For those who watched the music video, does it work well?
Yes it works well
Appropriate
Not very
Doesn’t fit at all
Do all four parts of the digi-pack work in connection with one another?
Yes they all work together well
It’s appropriate
Not great
Needs changing
The audience are young adults 18-25 , do you believe the cover is appropriate for the age group?
Yes very
Suitable
It doesn’t suit the age very well
Very unsuitable
In relation to your first glance of the digi-pack did it engage you and capture your attention?
( please tick appropriate)
Yes it was very engaging
Yes it was
Not very
Needs improvement
Do you like the colour used?
Yes they it suited it very well
Appropriate
Not very
Needs more consideration
For those who watched the music video, does it work well?
Yes it works well
Appropriate
Not very
Doesn’t fit at all
Do all four parts of the digi-pack work in connection with one another?
Yes they all work together well
It’s appropriate
Not great
Needs changing
The audience are young adults 18-25 , do you believe the cover is appropriate for the age group?
Yes very
Suitable
It doesn’t suit the age very well
Very unsuitable
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