Andrew Goodwins' theory in connection to the target audience

Andrew Goodwin has identified a number of key features which distinguish the music video as a form. - “There is a relationship between the lyrics and the visuals”
Andrew Goodwin means how the visuals illustrate, amplifying or contradict the lyrics. This reinforces to the audience the meanings that the video is trying to stress, the visuals reinforce what the lyrics are saying , this therefore further illustrating to the audience the message of the song.- “Genres are complex and diverse in terms of music video style and iconography”.
This means that music videos can capture the essence of a certain historical or contemporary event which depicts it through the use of a complex system of visuals. The formulation of some music videos may be considered “iconic” due to the provocative content of music videos. The effect of complex genres engages the audience as it serves to intrigue the audience.
- “Record companies will demand a lot of close-ups of the main artist or vocalist.”
Record companies have many close-ups of the main artist or vocalist as it enables the audience to know the image of the artist/s. This is important for the audience as the effect of the close-ups could create connotations for an audience, and enables the audience to realise the band in terms of promotion. - “Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.”
This contextualises Laura Mulvey’s “male Gaze” theory as described in my other work. How a form of voyeurism ( a perversion in which a person receives gratification from the secretive view of a person) engages an audience is the secretiveness associated with the term where the audience may feel that they are seeing a certain view of something that others wouldn’t. “There are likely to be intertextual references, either to other music videos or to films and TV texts”
The use of intertextual references embeds and shapes meanings presented in the music video. The use of intertextual references creates further gratification as ,due to the genre of the video, the intertextuality is of the same genre, therefore pleasing the audience.