Monday, 3 May 2010

Outfit analysis (applicable for use in my project)


Style for our actress:
Analysis number 1, Avril Lavigne:
Avril wears a contrast of colours that suggests her “rebellion” to the conventional female image. The short skirt as well, with the hoodie reinforces he rebellion and her take on the contemporary style of women in society. Wearing the hood up on the video hides her hair. In terms of connotations , the hair is one symbol of femininity and identity. The covering of her hair therefore, suggests Avril wanting to hide this femininity as a means to present a “harder” image.
The frayed skirt also reinforces the transgression of feminine females in society to the independence of the modern woman, a stronger , self-governing person
The artist here is Hayley"Paramore".Hayley wears a military-style jacket on top of a dress. The clear connotations from this outfit in the video “only exception” presents how Hayley is a fiesty woman who contrasts to the patriarchal view of women in society. The overly bright orange hair reinforces the fierceness character of her. Throughout many of the bands videos Hayley does wear some very feminine style clothing. However, the outfits are of a majority Blacks reds and grey, this linking to the stereotypical image of rock , predominantly dark colours.
The soft rock genre that the bands music is categorised into is presented through Hayleys clothes. Hayley does often wear bright colours, presenting her bright personality and the energetic pace of the music. What I have learnt from looking at this artist is that clothes can present the emotion and the personality of a character, this being important for the audience.


Style for our actor
YMA6; This all male comprised band again, keep to minimalist colours of clothing. Empirical research ( gigs and music videos) shows that they all primarily wear simple, black t-shirts, conforming to the social perception of artist in this genre. The black colours again symbolises the emotion of the band, where the colour black also has connotations of power. The simple colours and contrasts between black and white symbolises the simplicity of the band. This therefore being the band as a group of people who don’t want to wear something outrageous to “stand out” but for the music to be the representation of what they stand for. This in some retrospect’s creates an enigma for the audience, something to consider when producing my own. The Kings Of Leon; The band often wear simple neutral colours. The natural presentation of the band, with the use of the earthy colours, creates connotations to the audience that the band members are natural performers. Empirical research shows that the band usually wear layers of clothing. This may suggest to an audience, the dimensional personalities of the band, a band with depth and personality.

I have learnt from empirical research and the analysis of the clothes worn by these artists that the outfits worn in a video serves to further portray the artist/s even further to an audience. The connotations that an audience can extract from an outfit is significant in the understanding that the audience has of artists. This image therefore affects the marketing and the sales of the artist.

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